You might have heard about the fertility crisis today.
But we’re not facing a fertility crisis.
We’re facing a cellular crisis, inside bodies that are starved, inflamed, overstimulated, and malnourished.
And the modern environment? It’s not just hostile, it’s completely backwards.
The good news is you don't need a treatment costing tens of thousands of pounds.
You don’t need a prescription, either
You need living food.
You need sun on your skin.
You need dark & quiet at night.
You need Oath on your plate.
There's a lot to this story.
But none of it is a mystery, let's get into it...
We lowered the bar, literally...
In 2010, the World Health Organisation quietly lowered the reference ranges for “normal” semen parameters.
Sperm count went from ≥ 20M/mL to ≥ 15M/mL, motility (progressive) from ≥ 50% to ≥ 32% and morphology (normal form) from ≥ 14% to ≥ 4%.
This wasn’t because men got healthier.
It was because their averages got worse.
For women, the decline is harder to measure. There’s no hard number like sperm count. But we’ve normalised low ovarian reserves, poor egg quality, and hormone chaos all treated with technology instead of nutrition.
This isn’t science evolving. This is pathology being redefined.
The environment is the architect
You don’t fix a fertility crisis by rewriting the lab range.
You fix it by restoring health on the inside and the environment: the light cues, the nutrient flow, the endocrine signals.
Fertility isn’t about passing a test. It’s about being in biological rhythm.
And if you want biological rhythm, you have to build it.
With sleep. With sunlight. With animal based and local seasonal plants.
With nutrient density, a touch of magnesium, retinol, saturated fats, and clean air.
Liver: The fertility multi-nutrient
If we had to choose one food that supports fertility from both genders – it’s liver.
It contains:
– Choline
– Folate
– B6, B12
– Vitamin A (Retinol)
– Iron
– Copper
– CoQ10
You don’t need a capsule, either. Even if you don't like the taste. You need Oath.
Food: Fertile or sterile?
You can’t engineer vitality from a synthetic starting point. You build it with inputs your biology recognises:
Soil.
Sun.
Salt.
Whole food.
In rhythm with the light around us.
It’s not complicated. It’s just not profitable.
At Oath, we see food as an electromagnetic barcode of energy and information. Not just calories. It tells your body what season it’s in, what energy is available, what future it should prepare for.
And with infertility and poor metabolic or hormonal health now, the signal is scrambled.
Fertility isn't a mystery, it's a mirror
Poor hormonal health isn’t a fluke. It’s showing up as PMS, low libido, fatigue, irregular cycles, and mood instability.
And for men? The signal’s even clearer.
Testosterone is trending downward.
Obesity is rising.
Sperm is struggling.
But instead of asking what’s changed in our environment, we offer plasters wrapped in sterile packaging.
IVF. IUI. Injections.
We build labs before we build health. We inject before we nourish.
The irony of IVF clinics
Step into a fertility clinic – a place designed to spark life — and you’ll find the air isn’t fresh.
It’s often thick with synthetic lavender or vanilla plug-ins.
Air fresheners, scented candles, diffusers. It smells “clean”. But it’s not.
These scents carry phthalates (endocrine disruptors) known to interfere with the very hormones required to conceive. The irony.
Modern medicine likes to talk about pathways, protocols, and procedures.
But forgets about the terrain and first principles.
Every meal is a message
This is your reminder that real food matters.
That every meal is an investment in the next generation.
That sperm and eggs are shaped by what we eat, how we move, and how we rest.
The good news?
You don’t need a prescription.
You need food with a pulse.
You need sun on your skin.
You need Oath on your plate.
Speak soon,
R, J & N
