We get it.
Green powders, in sleek packaging, promoted by PhDs seem sexier than beef mince.
Especially when they promise boundless energy, immunity boosts, and gut nirvana – when all beef mince typically promises is bolognaise.
The convenience is tempting too—shake it, sip it, sorted.
But let’s step away from the social media haze for a moment.
Are green powders like Athletic Greens truly delivering the health you’re paying for?
The true test, as always, is what would grandma have said if you told her that scoop of fluorescent powder was your lunch?
Remember, Mother Nature and our ancestors never needed a lab, a PhD to know what foods lit our metabolism up on/with.
You probably all know where this is going.
But come along for the ride anyway...
When Greens Powders can Go Bad
Let’s be real: These powders aren’t grown in local gardens; they're mass-produced in industrial facilities.
Independent testing regularly shows troubling contamination with heavy metals, pesticides, and mycotoxins.
You’re buying greens for health, but inadvertently sipping on traces of toxins. That’s not wellness; that's industrial farming with a well-crafted dollop of brand on top.
In fact, the healthiest thing you could add to your AG1 is scepticism.
Because while the ingredient list and nutrient breakdown is impressive, it's a completely alien experience for your body.
And you can cover all those bases for 1/10th of the price with – for example – a few Pork & Liver sausages on some sourdough bread with raw butter.
Here's why...
Digestive Drama & Nutrient Absorption
Those powders might be packed with nutrients on paper, but human biology isn't paper-based or even plant-based, for that matter.
The high amounts of vitamins, minerals, and probiotics can provide a sense of delusion that you do not need to consume your seasonal and local plants from the farmers market, as the powder ticks all the boxes.
High concentrations of processed greens and “antioxidants” can irritate sensitive guts, leading to bloating, cramping, and even exacerbating inflammatory conditions.
The amount of oxalates, lectins and tannins (anti-nutrients) can be a problem for some, too. And even if they're not, they're still robbing you of a lot of the supposed nutrients you're meant to be absorbing.
If you notice you pee more or have achy joints or muscles, that might be why.
Finally, with the amount of ingredients stacked in AG1, who would have an honest clue if you're reacting to the rosemary or the spinach or the hawthorn berry extract (the what?).
The Reality Check on Eating Seasonally and Locally
Common sense suggests eating locally and seasonally is best, but we know life isn’t always straightforward.
Practical constraints make it tough to meet every nutritional need through seasonal veggies alone (our ancestors used fermentation strategies to prolong a harvest).
Supplements have their appeal—quick solutions for busy lives—but they should never replace real, nutrient-dense food.
As a nutritionist, I don't agree with the oversimplified advice to eat a specific number of plants per day or week. That said, most people could benefit from making a better effort—swapping that one serving of plants (like tomato ketchup or a sliver of lettuce in a donner kebab).
The exaggerated 'eat more plants' narrative is riddled with deficiencies and creates a distorted understanding of food from its foundational principle: photosynthesis and how food naturally grows.
While most people might need more plants, products like Athletic Greens and other "superfood" powders overshoot their actual nutritional necessity and importance, fundamentally misunderstanding human biology.
Now, here's the bit where we're going to tell you why eating nose-to-tail meat is a better idea. If you already know that, then feel free to skip to the end...
Enter the Everything Mince
An actual solution grounded in nutritional reality.
It’s a blend of grass-fed muscle meat, liver, heart and marrow that stands the test of time. And stands up to any scrutiny.
Crafted from regeneratively farmed heritage meats, it provides a comprehensive nutritional profile: bioavailable vitamins (hello, natural vitamin A, D, the entire B family, choline), collagen, glycine, and essential trace minerals like zinc, manganese, copper and selenium.
Complemented perfectly by a few seasonal vegetables or fermented foods like sourdough or pickles, it's the answer.
A head-to-head comparison would be embarrassing for AG1 —nutritionally, environmentally (local/seasonal sourcing means fewer air miles and lower transportation costs), and ethically (regenerative farming benefits our soil and ecosystem)—Oath Food wins by restoring health for both you and our planet Earth.
This mince doesn’t just supplement your diet; it transforms your meals into nutrient powerhouses, providing exactly what your body recognises and readily absorbs.
In short, our mince outperforms the powders for these reasons:
Clean & Pure: No hidden heavy metals, pesticides, or fillers—just nature’s original recipe.
Digestive Harmony: Easy on the gut, supporting digestion and absorption without disruption.
True Bioavailability: Real nutrients your body recognises and can use immediately, derived directly from whole, unprocessed foods.
Authentic: We use nature, we don't manipulate it.
The Financial Truth…
Promoting products like Athletic Greens can be hugely profitable. For instance, Joe Rogan, with 200 million monthly downloads, could easily earn $600,000 monthly if just 0.01% of listeners buy using his code totalling roughly $7 million annually.
You deserve food that doesn’t just look healthy but genuinely nourishes you from within. Don't waste your time on the green powders—embrace a nutritional approach that genuinely delivers.
Start eating at the top of the food chain, just as nature intended.
Speak soon,
R, J & N
