When people talk about the "staples" of a British diet, they usually think of bread, milk and maybe eggs.
But if you really want to thrive, and live a full, energetic and beautiful life – perhaps those staples need an upgrade.
What if your new staple was our Everything Mince?
Cooked up with some organically grown onions and garlic, with a few chopped tomatoes thrown in.
We were recently talking to a friend of the brand who eats just that for lunch every day – and has never felt better.
While supermarket beef mince is often stripped of nutrients (and soul) and padded with preservatives not shown on the label, Oath mince puts back what factory farming forgot by blending in grass-fed liver, heart, and marrow, all on top of the highest standard regenerative beef sourced from the four corners of the UK.
So if our beef Everything Mince is the gold standard, well then we're about to release platinum...
Mince meat is the original staple of the traditional butcher. Its versatility is unmatched just like its nutrient spectrum.
If you've been following us for the past week or so you'll have noticed us teasing our new ranges, as we're busy perfecting them in the background.
The best of the new bunch, in our opinion, is the Everything Mince lamb edition.
The beef version is already packed with nutrients...
Retinol (Vitamin A) – The active form your body recognises. Required to convert cholesterol into sex and stress hormones. Works with T3 to regulate fertility, libido, and thyroid function. Liver provides that in spades.
Zinc, Selenium & Tyrosine – The thyroid trifecta. Found in beef, heart, and marrow. Add some oysters or seaweed for iodine, and your thyroid’s firing on all cylinders.
Heme Iron – From liver and heart. Easily absorbed, supports oxygen delivery, energy, mood, and metabolism. No anti-nutrient baggage like plant-based iron.
Vitamin B1 (Thiamine) – Fuels nerve signalling, carbohydrate metabolism, and testosterone pathways. Low thiamine = low drive.
Vitamin B2 (Riboflavin) – Needed for adrenal and thyroid hormone production. Helps recycle glutathione for cellular detox.
B9 + B12 (Methylation Masters) – Folate from liver, B12 from heart and liver. Critical for methylation—the body’s biochemical switchboard that governs everything from sperm quality to brain function and oestrogen clearance.
Copper – The quiet conductor of energy, hormones, and iron metabolism. Liver’s rich in it and you need it for dopamine, mitochondrial energy, and iron regulation. Low copper? Think fatigue, low mood, poor libido.
The Bone Marrow Bonus
Marrow brings unique fatty acids like stearic acid and alkylglycerols, known to:
Reduce visceral fat
Improve metabolic signalling
Feed your mitochondria
Translation? Better energy. Deeper sleep. Higher libido.
And now we get to the Lamb edition:
The UK’s rich grasslands give lamb a unique edge, especially when cows can’t roam. British lamb is hardy, adaptable, and always 100% grass-fed, making it a nutrient-dense and environmentally smart choice.
Our will contain lamb meat, lamb liver, lamb heart, and bone marrow blended into the UK’s most nutrient-rich mince.
So what's so special about lamb?
More CLA (Conjugated Linoleic Acid) – Supports lean mass, insulin sensitivity, and inflammation reduction.
Higher Omega-3 (especially when pasture-raised) – Known as land salmon for a reason. If your kids (or you) struggle with fish, lamb’s a solid backup.
Carnitine-Rich – Key for fat-burning and mitochondrial function
Unique Taste & Nutrient Profile – Great if you’re rotating off beef or diversifying your intake for gut and immune diversity
Professionally speaking, the more variety in your animal and plant foods, the richer your microbiome and the lower your risk of sensitivities.
(Yes, even beef can become reactive in some. That’s a conversation for another day.)
Final Thoughts from the Butcher’s Block
Want better hormones?
Skip the £80 testosterone boosters and influencer-endorsed "superfood" smoothies.
Eat what your ancestors prized.
Mince should be the bread and butter of any omnivore.
Steaks are great, but mince? It’s cheaper, easier to batch cook, more versatile, and fits around a family table. Think shepherd’s pie, moussaka, or the Alpha Pasta Bowl above.
Your hormones don’t need a PT. They need Oath mince, a hot pan, and maybe a few oysters on the side.
Our Everything Lamb Mince is launching soon (2-3 weeks time) but until then, the beef version is still available.
Your hormones (and probably your partner) will notice the difference.
One customer recently picked up 20 packs in-store and flew them back to the U.A.E.
If that's not an endorsement, we don't know what is.
Speak soon,
R, J & N
But if you really want to thrive, and live a full, energetic and beautiful life – perhaps those staples need an upgrade.
What if your new staple was our Everything Mince?
Cooked up with some organically grown onions and garlic, with a few chopped tomatoes thrown in.
We were recently talking to a friend of the brand who eats just that for lunch every day – and has never felt better.
While supermarket beef mince is often stripped of nutrients (and soul) and padded with preservatives not shown on the label, Oath mince puts back what factory farming forgot by blending in grass-fed liver, heart, and marrow, all on top of the highest standard regenerative beef sourced from the four corners of the UK.
So if our beef Everything Mince is the gold standard, well then we're about to release platinum...
Mince meat is the original staple of the traditional butcher. Its versatility is unmatched just like its nutrient spectrum.
If you've been following us for the past week or so you'll have noticed us teasing our new ranges, as we're busy perfecting them in the background.
The best of the new bunch, in our opinion, is the Everything Mince lamb edition.
The beef version is already packed with nutrients...
Retinol (Vitamin A) – The active form your body recognises. Required to convert cholesterol into sex and stress hormones. Works with T3 to regulate fertility, libido, and thyroid function. Liver provides that in spades.
Zinc, Selenium & Tyrosine – The thyroid trifecta. Found in beef, heart, and marrow. Add some oysters or seaweed for iodine, and your thyroid’s firing on all cylinders.
Heme Iron – From liver and heart. Easily absorbed, supports oxygen delivery, energy, mood, and metabolism. No anti-nutrient baggage like plant-based iron.
Vitamin B1 (Thiamine) – Fuels nerve signalling, carbohydrate metabolism, and testosterone pathways. Low thiamine = low drive.
Vitamin B2 (Riboflavin) – Needed for adrenal and thyroid hormone production. Helps recycle glutathione for cellular detox.
B9 + B12 (Methylation Masters) – Folate from liver, B12 from heart and liver. Critical for methylation—the body’s biochemical switchboard that governs everything from sperm quality to brain function and oestrogen clearance.
Copper – The quiet conductor of energy, hormones, and iron metabolism. Liver’s rich in it and you need it for dopamine, mitochondrial energy, and iron regulation. Low copper? Think fatigue, low mood, poor libido.
The Bone Marrow Bonus
Marrow brings unique fatty acids like stearic acid and alkylglycerols, known to:
Reduce visceral fat
Improve metabolic signalling
Feed your mitochondria
Translation? Better energy. Deeper sleep. Higher libido.
And now we get to the Lamb edition:
The UK’s rich grasslands give lamb a unique edge, especially when cows can’t roam. British lamb is hardy, adaptable, and always 100% grass-fed, making it a nutrient-dense and environmentally smart choice.
Our will contain lamb meat, lamb liver, lamb heart, and bone marrow blended into the UK’s most nutrient-rich mince.
So what's so special about lamb?
More CLA (Conjugated Linoleic Acid) – Supports lean mass, insulin sensitivity, and inflammation reduction.
Higher Omega-3 (especially when pasture-raised) – Known as land salmon for a reason. If your kids (or you) struggle with fish, lamb’s a solid backup.
Carnitine-Rich – Key for fat-burning and mitochondrial function
Unique Taste & Nutrient Profile – Great if you’re rotating off beef or diversifying your intake for gut and immune diversity
Professionally speaking, the more variety in your animal and plant foods, the richer your microbiome and the lower your risk of sensitivities.
(Yes, even beef can become reactive in some. That’s a conversation for another day.)
Final Thoughts from the Butcher’s Block
Want better hormones?
Skip the £80 testosterone boosters and influencer-endorsed "superfood" smoothies.
Eat what your ancestors prized.
Mince should be the bread and butter of any omnivore.
Steaks are great, but mince? It’s cheaper, easier to batch cook, more versatile, and fits around a family table. Think shepherd’s pie, moussaka, or the Alpha Pasta Bowl above.
Your hormones don’t need a PT. They need Oath mince, a hot pan, and maybe a few oysters on the side.
Our Everything Lamb Mince is launching soon (2-3 weeks time) but until then, the beef version is still available.
Your hormones (and probably your partner) will notice the difference.
One customer recently picked up 20 packs in-store and flew them back to the U.A.E.
If that's not an endorsement, we don't know what is.
Speak soon,
R, J & N